Taste our new varieties and pick your favorite
Visit us during or after harvest and see, feel, taste, smell,… the new varieties that we have selected.
Your feedback helps us to select that one variety with commercial potential that enters our test network. And you get a sneak preview of the new varieties in the pipeline. You can even decide to test some of those varieties yourself.
Learn about our licensing models
We welcome the opportunity to explain our vision and to discuss your needs and plans.
We might just have the variety that fits you and your marketing vision perfectly.
Tour the breeding process
Why does it take 20 years to develop a new variety? We are happy to give you a tour of our facilities and orchard and explain all the steps in detail.
The best time for such a tour is during harvest: August to October.
Tours are limited to people from the fruit industry.
Exchange research knowledge
We are always eager to exchange information, knowhow and varieties with other breeders.
25 years of Better3fruit: innovation in every bite!
For 25 years, Better3fruit has been pushing the boundaries of advanced fruit breeding. And we’re just getting started!
🛡️ Disease resistance used to mean trade-offs. Not anymore. Today, we’ve combined resistance with unparalleled fruit quality, setting a new standard across the industry.
🍎 Experience a new level of apple crispness. A breakthrough you have to taste to believe.
🍐 Discover our premium pear range, carefully bred for flavour, texture, and performance.
Visit us in the coming months to see how 25 years of innovation is shaping the future of fruit.
Meet our people
We are a team of dedicated professionals, ready to do whatever it takes to make your business grow.
We are proud to be
